VW wants to compete in Southeast Asia

VW VW Amarok could help the Wolfsburg to win the Southeast Asian market.
The pick-up VW Amarok is primarily developed for the South African market has been.
The rolling in the autumn to Europe but also has commercial vehicle sales opportunities in the Southeast Asian market (Asean), as. Bernd Osterloh, head of VW Works Council to the Financial Times Germany said. " "Partly because of poor road conditions, pick-ups in countries like Thailand and Vietnam are extremely popular."

Similar to India or China is also the Southeast Asian market is a growth market. In 2009 in Thailand, Vietnam and Malaysia, 1.8 million vehicles were sold. The market share of Wolfsburg, however, is currently at only 0.2 percent. Toyota's main competitors - which traditionally is in the pick-up business very much - has a share of 33 percent. One reason for the poor preparation of the VW to the Asean markets are high import duties. Our own work is not yet available, only a partial assembly in Indonesia. "From 200 000 units per year would be worth even one plant in Southeast Asia," Osterloh said in reference to the Amarok. "Vietnam as the location I would prefer." Concrete plans for the construction of a new production there has not yet.

A first step to conquer the Asean markets, has VW done with the participation in the small car specialist Suzuki. The Japanese manufacturer is building a plant in Thailand, could also benefit from the VW.